Is this you?
This practice is narrow on purpose. Read both columns honestly — the scoping call goes faster if you already know which side you're on.
Good fit
- You're a CEO or Founder running roughly $1M–$10M in revenue.
- Your inventory swings are hitting your cash position or costing you the Buy Box.
- Your sales and marketing programs used to work and now need a revamp.
- You want an embedded extension of your team for GTM planning, not another report.
- You're ready for a $4,000–$12,000/month retainer.
Not a fit
- You're pre-revenue or well past $10M with a full in-house revenue org.
- Your inventory and cash flow are already stable and predictable.
- Your current sales and marketing engine is performing the way you want.
- You want a hands-off vendor to run a channel without you.
- You're looking for a one-off audit or a sub-retainer budget.
Four pillars, one accountable seat
Fractional CRO
Embedded revenue leadership across Sales, Marketing, and Customer Success. One owner for your growth number instead of three disconnected vendors pointing at each other.
CPFR & Demand Planning
Collaborative Planning, Forecasting & Replenishment that ties your Amazon sell-through and seasonality to supply. This is the direct fix for stockouts and overstock.
Business Development
Category and channel expansion, retail media, and warm introductions sourced through an Amazon-agency partner network.
GTM Strategy
Launch strategy for new SKUs and categories built for Amazon's actual mechanics — compliance, listings, reviews, ranking — not a generic retail playbook.
Why CPFR and a Fractional CRO belong together
Demand planning on its own tells you what you're about to run out of. That's useful, and it's not a growth plan. It narrates the problem while your Buy Box slips away.
Revenue leadership on its own is worse in one specific way: it works. It grows demand you can't supply, so you hit the stockout sooner and with more money on the table.
So we run them together in one seat. Your forecast informs your pipeline, your pipeline informs your replenishment, and the person accountable for the growth number is the same person watching the supply curve.
Three seats of experience, pointed at your P&L
Brad Hayden has run enterprise demand planning and CPFR discipline at Dell and Amazon, revenue and customer-success operations at Herjavec Group, and fractional revenue leadership across startups since. You get all three seats in one engagement.
Supply chain and demand planning rebuilt end-to-end.
Grown 50% year-over-year to reach this scale.
Shifted shipments from air to ocean.
Questions you're probably asking
What's the difference between CPFR and a Fractional CRO?
CPFR is demand planning: it tells you what you're about to run out of and what you've bought too much of. A Fractional CRO owns the revenue number across Sales, Marketing, and Customer Success. Demand planning without revenue leadership just narrates your problems. Revenue leadership without demand planning grows you into a stockout faster. We run them together.
Do you work with brands outside Amazon, or outside Electronics and CPG?
Not in this practice. It's built specifically for Amazon-first Electronics and CPG brands, and the fit criteria above are the filter. If you're in another segment, the broader Silver Sharps RevOps studio is the right starting point.
What size of brand do you work with?
CEO- or Founder-led brands doing roughly $1M–$10M in company revenue.
Is this a one-time project or an ongoing engagement?
It's an ongoing monthly partnership at $4,000–$12,000/month — not a one-off audit.
How do we get started?
Book the 15-minute scoping call. Brad checks your situation against the fit criteria above, and you'll know quickly whether this practice is right for you.
Fifteen minutes tells you if this fits
No deck. We look at your revenue band, your inventory swings, and what's stalled — then say yes or no.
Not ready to book? Send us a note through the contact form.